Wednesday, February 28, 2007

Consumer revolts, via the Internet

Slashdot links to a story from The Independent's online edition about how the Internet is enabling British consumers to rally forces against businesses and government agencies, demanding reform in everything from road projects to overpriced football tickets.

A website campaign against British Gas, for example, cost the company 4 million customers before it cut its gas rates by 17 per cent. Environmental activists organized a boycott against air travel because of its impact on the climate. "An estimated 3 per cent of people have stopped flying to help the environment, while 10 per cent are cutting back on flights," The Independent reports.

No comments: