A publishing phenomenon in China

Aventurina King at Wired is reporting on a publishing phenomenon in China, where free web access to novels has spurred record sales of printed books.

Literary sites like Source of Chinese and Magic Sword invite authors to upload their novels onto the web, where they might get noticed by an avid audience of young readers and eventually by publishers. King tells the history of Zhang Muye's serialized novel Ghost Blows out the Light, which has been "viewed more than 6 million times online" and has "sold 600,000 in print," and of another novel titled Killing Immortals that was launched online before selling over a million copies.

This is a collaboration of media that provides opportunities for emerging writers, increases revenues for the sites and for the publishers, and broadens readership. King mentions that "writing and reading novels has become the hobby of an estimated 10 million youth." The trend also strikes a balance between the "wisdom of the crowd" in determining pop-culture merit and old-fashioned editorial gatekeeping, since site publishers can identify the best novels to present only on their for-pay "VIP section."

The trend even contains a hint of throwback to the Victorian age, with its rage for serialized epic-length stories:

In the print world, book length is limited by the cost of paper, printing and distribution. On the Internet, where production costs are close to zero, length equals profit. VIP readers pay a couple of cents for every thousand characters (a print novel generally has 250,000 characters). Contracted authors are paid seven to 12 dollars per thousand characters, depending on their clout.

I've been arguing for years that hypertext does not represent any threat to the book. Here's a case of the web's influence to preserve a traditional aesthetic in writing while revolutionizing the economics of publishing, for the benefit of writers and publishers and the public.

Nor is it in the least surprising that the audience is willing to buy the books they can acquire at a lower price or even for free online. The pleasure of reading, especially fiction and poetry, continues to require the physical page. In his essay "Visible and Invisible Books" that appeared in The Future of the Page, University of Virginia's Jerome McGann points out that:

The history of the book medium and the development of fictional conventions within that medium have evolved an extraordinarily nuanced and flexible set of tools for the imagination. The truth is that the 'hyper' media powers of the book, in this area of expression if not prima facie, far outstrip the available resources of digital instruments.

Corporations plagued by online rumors

Back in 1973, a rumor spread through the little southern college town where I lived that the United States had only one week's supply of toilet paper remaining. The townspeople descended on the bewildered manager and staff of the local Jitney Jungle, exhausting the stock of four-ply in about half an hour.

It was a small, tight-knit community where reports -- especially false ones -- spread with amazing speed, and seemed to gain greater credibility as they grew more outlandish. The Internet has many of the social dynamics of a village, which makes it a vital breeding ground for rumors.

Red Orbit is reporting on the efforts by several corporations (including McDonalds, Procter & Gamble, Coca-Cola, and Starbucks) to address false reports about their products and policies, mostly by way of their own websites.

In most cases, it's impossible to trace a rumor back to its original source. Recently, though, Starbucks was able to identify an email from a Marine sergeant in Iraq as the cause of a widely-spread tale that Starbucks refuses to support American troops overseas.

Consumer revolts, via the Internet

Slashdot links to a story from The Independent's online edition about how the Internet is enabling British consumers to rally forces against businesses and government agencies, demanding reform in everything from road projects to overpriced football tickets.

A website campaign against British Gas, for example, cost the company 4 million customers before it cut its gas rates by 17 per cent. Environmental activists organized a boycott against air travel because of its impact on the climate. "An estimated 3 per cent of people have stopped flying to help the environment, while 10 per cent are cutting back on flights," The Independent reports.